Officiers

marcello appella

Marcello Appella

Executive and entrepreneur with over thirty years of international experience in the fashion and manufacturing industry. He has held senior positions at leading companies such as Adidas, Sergio Tacchini, and Hembly, driving global business strategies and developing innovative brands across Europe and Asia.

Education

2011: AMP Strategy and Finance EM – Lyon Business School
1980: Textile Engineer Diploma
1976: Electrical University Degree

Work Experience

Since 1996:
ADI Sarl – Lyon, France (Own Company)
CEO
Manufacturing Agent (Pakistan, Turkey, Bangladesh, India)
Orders Turnover follow up: 3 M$,
Customers: DEVRED, TEDDY SMITH, IZAC

Men’s fashion Jewel DOGME96 brand creation (2017)

From 2008 to 2014:
SERGIO TACCHINI France SA – Paris(75)
CEO
Management of the French and Belgium operations
Turnover: 10 M€, 15 Employees

From 2006 to 2012:
HEMBLY International LTD – Hong Kong
Executive Director (Listed company code 3989)
Involve in the International strategic decisions
Turnover: 80 M$, 2500 employees

From 2001 to 2008:
HEMBLY Europe SARL – Lyon, France
European Sales Manager
Responsible of the French sister Company in charge of European and
Particularly French customers (LAFUMA, QUIKSILVER, CWF)
Turnover follow up: 10 M$, 2 employees

From 1992 to 1995:
Société IXECO/FRANCITAL SA – Sorbiers, France
General Manager
Management and commercial development of FRANCITAL Brand
Turnover: 15 M€, 35 employees

From 1989 to 1992:
JOCKEY INTERNATIONAL Snc. – Strasbourg, France
Merchandising et Sourcing Manager
Development and Product follow up through European Licences
Turnover: 10 M€, 5 employees

From 1987 to 1989:
ADIDAS EUROPE GMBH – Herzogenarauch, Germany
International Product Manager
Responsible of the Active Sport textile European line
Turnover of the line: 500 M€

From 1984 to 1987:
JACQUES JAUNET(NEW MAN) SA – Cholet, France
Raw material Buyer Manager Assistant
Buyer of Italian fabrics (10 M€)
Buying department daily management follow up: 25 employees

From 1982 to 1984:
JACQUES JAUNET(NEW MAN) SA – Luçon, France
Junior Consultant and Plant Manager Assistant
In charge of automation process and work organisation
Factory: 600 employees

From 1980 to 1982:
EMINENCE SA – Nîmes, France
Sub-contracting Manager Assistant
Responsible of the daily management and quality follow up

Languages Spoken

– French: Mother tongue
– English: Fluent
– Italian: Fluent
– German: Notions
– Spanish: Notions